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Posted by Omid Kordestani, Senior VP, Global Sales and Business Development

Today, we announced a non-exclusive advertising agreement that will provide Yahoo! with access to our AdSense for search and AdSense for content advertising programs on their U.S. and Canadian web properties. In addition, we will work to enable interoperability between our respective instant messaging services allowing users better, broader communication online.

We are proud of the advertising technologies we have built, which show users a relevant ad whether they are searching for a specific item or browsing the internet. This arrangement extends those benefits to Yahoo! and its many users, advertisers and publisher partners. We currently provide similar services to sites like AOL and Ask.com as well as many other partners, and we work closely with all of our partners to ensure that our partnership drives their long term success.

Why did we make this agreement? Quite simply, we think it is good for users, advertisers and publishers. By offering Google’s industry-leading technology to Yahoo!, the whole system becomes more efficient, and everyone benefits:

• Consumers will see more relevant ads when they are looking for information and browsing the web. And with interoperability between IM services, users will have easier access to even more of their contacts.

• Publishers currently in the Yahoo! Publisher Network will benefit from Google’s advertising technology, potentially increasing the revenue they earn from their sites.

• Advertisers will have new ways to reach their target customers online more efficiently.

We also think this is good for competition. The truth is, this kind of arrangement is commonplace in many industries, and it doesn’t foreclose robust competition. Toyota sells its hybrid technology to General Motors, even though they are the number one and number two car manufacturers globally. Canon provides laser printer engines for HP, despite also competing in the broader laser printer market. Google and Yahoo will continue to be vigorous competitors, and that competition will help fuel innovation that is good for users.

It is important to say what this agreement is not:

• This is not a merger. Rather, we are merely providing access to our advertising technology to Yahoo! through our AdSense program.

• This does not remove a competitor from the playing field. Yahoo! will remain in the business of search and content advertising, which gives the company a continued incentive to keep improving and innovating. Even during this agreement, Yahoo! can use our technology as much or as little as it chooses.
  
  
• This does not prevent Yahoo! from making similar arrangements with others. This arrangement is not exclusive, meaning that Yahoo! could enter into similar arrangements with other companies.
• This does not increase Google’s share of search traffic. Yahoo! will continue to run its own search engine and advertising programs, and the agreement will not increase Google’s share of search traffic.
• This does not let Google raise prices for advertisers. Google does not set the prices manually for ads; rather, advertisers themselves determine prices through an ongoing competitive auction. We have found over years of research that an auction is by far the most efficient way to price search advertising and have no intention of changing that.
  

We have been in contact with regulators about this arrangement, and we expect to work closely with them to answer their questions about the transaction. Ultimately we believe that the efficiencies of this agreement will help preserve competition.

The Internet is a healthy, competitive environment where content creators, advertisers and users come together to access information, communicate and create new business opportunities. We think this deal extends these benefits — it’s good for users, advertisers and publishers and good for the industry.

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Posted by Rajat Mukherjee, Group Product Manager, Search and Adam Westall, Software Engineer

When you search on Google, we often offer you “related” search suggestions to help you find what you’re looking for more quickly. We identify related search queries by evaluating data from multiple sources. Our algorithms try to ensure that we offer suggestions when they are most likely to help users. These algorithms also determine how many related search queries to display, and their location on the search results page. Therefore, you won’t see related search suggestions for every query, and while they are usually shown below the search results, the algorithm sometimes causes them to display above the search results.

Further, we have teams that help evaluate the quality of these related search suggestions, and the enhancements to the user experience. We’re constantly running experiments in order to get data that will help improve the user experience.

Recently, we improved our algorithms to process new information faster, and the result is quite tangible — you should now see fresher suggestions for queries on current topics of interest.

Because information on the web is constantly changing, we think this improvement will help you find relevant information faster. To give this a test drive, try searching for iphone. You should see related queries around the brand new 3G iPhone announced earlier this week.

If you search for tomatoes, you’ll see suggestions around the recent salmonella outbreak.

If you search for us open, you’ll get a direct lead to the ongoing U.S. Open golf tournament.

If you’re interested in kung fu, you will be told of the new Kung Fu Panda movie!

The query big brown suggests queries around the mystifying performance of the horse at the Belmont stakes.

Try other queries that are relevant to current events you’re interested in. You’ll know when you trigger fresh suggestions! Some of these search suggestions are very timely, but could have a short shelf life as new information on a topic is processed, and other related queries may be considered more relevant. The examples in this post could “expire” soon as this feature is very dynamic, so we’ve included screenshots. Note that you will not see related searches if you enable strict SafeSearch filtering. We’ve currently launched this in the U.S. for English queries, and are working on enabling this for other languages as well.

As always, we’d be interested to know what you think.

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Posted by Heej Hwang, Google Trends team

The latest version of Google Trends is now live! If you’ve used it in the past, you know that Google Trends can be used to see how popular certain search terms are across geographic regions, cities, and languages. With our latest update, you can now see numbers on the graph download to a spreadsheet. (Note: Both these functions are available after you’ve signed in to your Google Account.)

Let’s walk through an example of how these nifty new features come into play. With the hot summer months rapidly approaching in many parts of the world, many of us turn to the frosty treat of ice cream to cool off. But have you ever wondered which flavor people search for more frequently: vanilla or chocolate?

First, let’s take a look at the searches for vanilla ice cream and chocolate ice cream separately. Here’s what vanilla looks like on its own:

You’ll notice a number at the top of the graph as well as on the y-axis of the graph itself. These numbers don’t refer to exact search-volume figures. Instead, in the same way that a map might “scale” to a certain size, Google Trends scales the first term you’ve entered so that its average search volume is 1.00 in the chosen time period. So in the example above, 1.00 is the average search volume of vanilla ice cream from 2004 to present. We can then see a spike in mid-2006 which crosses the 3.00 line, indicating that search traffic is approximately 3 times the average for all years. Read more about how we scale the data.

Here’s what chocolate looks like on its own:

Let’s look at how vanilla compares with chocolate. Keep in mind that when you compare multiple terms, they’ll all be scaled relative to the first term you’ve entered.

As the numbers on the top of the graph indicate, vanilla ice cream has about 30 percent less search traffic than chocolate ice cream (and it’s no surprise that both flavors are more popular during the summer months!) You can also see that the data has been ranked by vanilla, because it was the first search term we entered. However, you can use the drop-down menu beneath the graph to change the ranking to chocolate instead.

Google Trends is not only a fun tool; it also offers some practical uses as well. Suppose you own an ice cream shop and don’t know which flavors to serve, or suppose you’re responsible for stocking supermarkets across the country; Trends can help you explore the popularity and seasonality of your products. To conduct your own, more detailed analyses, you can now easily export Trends data to a .csv file (a common format to import/export data), which can be opened in most spreadsheet applications. When you use the export function, you’ll also have the choice of using either relative scaling (what we’ve shown here) or fixed scaling (scaled to a specific time range).

We hope you enjoy this new flavor of Google Trends. And of course, we want to know: which flavor of ice cream do you like best?

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