google-result.com | blog about google | update hourly |
Posted by Emily Whitchurch

Remember that when users search for your products, they search in a variety of ways.

If you’re selling hats, it’s important to think about more than just the generic “hats”, “cheap hats” keywords, which will also be highly competetive. Think about:

• types of hats (”bowler”, “beret”, “beanie”, etc.),
• brands of hats (”nike”, “burberry”, etc.),
• Occasions when hats may be worn (”wedding hat”, “prom hat”, etc.),
• colours and fabric of hats (”red hat”, “black hat”, “wool hat”, “felt hat”),
• and -of course- combinations of the above.

Although traffic for these longtail keywords is likely to be low, it is likely to be higher converting, and CPCs could be less competitive.

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source : http://feeds.feedburner.com/~r/AdwordsRetailTips/~3/185070059/get-creative-with-keywords.html

google-result.com | blog about google | update hourly |
Posted by Emily Whitchurch

It’s that time of year again & to get the season of good will off to an exciting start, we are delighted to announce our gift to you.

The launch of the AdWords iGoogle Retail Tips. If you are an online marketer, a media agency or simply want to learn more about successful AdWords marketing specifically for the UK Retail industry, then this is the place for you.

We aim to provide professionals & marketers like you with an additional resource to support you in getting the very most from your AdWords account. These feeds will be updated regularly by some of our most experienced AdWords professionals with insider account management tips & tricks, as well as notice of important upcoming events. And with the holiday season already fast approaching, we aim to include:

* Seasonal specific optimization tips & tricks
* Tips for maximizing your ROI
* General a/c management tips & best practices
* Industry events & much more.

We hope you enjoy! You may also wish avail of further AdWords support available in our Help Centre at:

https://adwords.google.com/support/

Sincerely,
The Google AdWords Retail team

“Whoever said money can’t buy happiness simply didn’t know where to go shopping” Bo Derek (1956)

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source : http://feeds.feedburner.com/~r/AdwordsRetailTips/~3/185070061/welcome-to-adwords-igoogle-retail-blog.html

google-result.com | blog about google | update hourly |
Posted by Emily Whitchurch

A visitor to your landing page decides whether or not to stay within 8 seconds and as many as 50% of users will leave your page after just one glance. Increase landing page conversion rates by incorporating our LPO best practices:

1. Make a lasting first impression

-Avoid using home pages or all-inclusive, multipurpose landing pages. Create a specific landing page for every ad and paid search term, this will help the user find what they are looking quickly.
- Avoid a cluttered design. Google users in particular prefer a clean design where they can immediately find what they want.

- Include important information above the fold. A users eye is first drawn to the top left hand side of the page. Users will not necessarily read text thoroughly or sequentially, therefore the first two paragraphs must state the most important information.
-Include confidence messaging. Allay visitor’s fears at a glance by including information such as online security, a price promise or customer reviews on your landing page.
-Ensure special offers promoted in your AdWords ad are clear & prominent on the page.

2. Use effective visuals

-Use pictures to sell your product. Difference locations, angles, & detail shots of your product can be incredibly persuasive. Make sure that pictures make sense & are clickable as users like to click on product pictures for a more detailed view.
- Use effective background & text colours. Using dark background colours can have a negative impact on your conversions. Using clear bright colours can help promote a sense of trust & encourages users to stay on your page.

3. Ensure your shopping cart process is clear & easy to use.

- Don’t require registration to check out. Not only is it time consuming for a user but it also forces them to commit to a relationship before they have gone through the buying process.

- Use big bold easy to find ‘buy now’ buttons. Users immediately know where to go next. Hiding ‘buy now’ buttons or making them too small can make it difficult for people to shop effectively.

- Always use Progress Indicators. They immediately let people know how long the process is going to take and will keep users from bailing prematurely.

4. Use Google Analytics to track your website.

- Google Analytics can show you where people are clicking & how they expect the website to work. Are people clicking on words or images that aren’t hotlinks? Maybe they want to know more but can’t get it. You can also learn scrolling behavior & the last field a user interacted with before leaving your page.

more search result :
Free Search
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source : http://feeds.feedburner.com/~r/AdwordsRetailTips/~3/185070062/maximize-your-landing-page-for-better.html